Like TrackMaven showed it in their study in 2015: Instagram’s interactions to followers ratio is 30 times greater than that of other major social networks. Instagram also has the highest percentage of viral content (posts with greater than 250 interactions). But if you think you’re going to have hundreds of followers over night only by creating an Instagram account, you’re really fantasizing.
Overall, 49% of Instagram pictures and 60% of Instagram videos get that just mentioned level of engagement. Admittedly, gaining a community on Instagram was more easy at the beginning. But the network has evolved by the enormous amount of daily added accounts and now there is too much noise to all members could be perceived.
But one factor unites all members: The easy way to communicate. You know why it’s so easy to find and communicate about your interests? Because you can find millions of pictures and videos just by using one certain hashtag.
Many social media experts advise against using more than two hashtags at a time on social networks. It might disturb or irritate the reader, they say. Except the data on hashtags on Instagram crushed all of those former thoughts. According to TrackMaven, 11 or more hashtags get the best engagement.
You probably know that one can use up to 30 hashtags per post on Instagram. I do like to use all of them because I can personally reach more people by doing this. If you think it looks spammy, just keep in mind: You can hide your hashtags.
I want to mention it although most of you might know it anyway: Make them invisible by preceding them with five periods, each one on a line by itself. NO space after the period or it won’t work. If you post this in your first comment, Users will just see only […] after your name in the stream. Also, you could hide your hashtags as a comment of your post. Hashtags used like this work the same way but are only visible if somebody comments your photo or video.
For the fastest growth of your followers, do these 6 steps:
Use popular hashtags sparingly. Everybody knows that one of the most used hashtags are #love #instagood, #photooftheday or #cute. By using the most popular hashtags, you give your content nice attributes – but it is also going to be buried in that feed within milliseconds.
Use more hashtags that are relevant to your niche. Through this, you can speak to an audience who is really interested in your account and your photos or videos. That’s how you built up a long-lasting community!
Choose hashtags that are not too active if you want to attract attention. You can check out your hashtag feed. If have to scroll down too far and still find content posted in the last few seconds, that tag is probably too active and you are not visible for a long time if your content is not outstanding.
Creating a custom tag can help you with your brand, company or product campaign. It’s important that your hashtag is not already used (in a way you wouldn’t approve of). ). If you want to get more information, click here.
Back in the days, you could change hashtags of your content – and your old photo was shown on top of the news feed. But since March 2015, this is not possible any more. Now, no matter when you add a hashtag to your content, it appears in the feed at the original posting time. Be clever and use all the tags when you are uploading photos or videos. Only super-niche hashtags can be seen at a later date if you add them to your photo afterwards.
Keep hashtag groups on your phone. For easiest hashtagging, you should keep groups of 30 hashtags in your phone’s Notes app. You can create them before you post it. If you copy a hashtag group before you make your Instagram post, you have them prepared and don’t waste your time.
But keep in mind, that your hashtags work much better if your photo or video is appealing to your audience. People are looking for photos and videos with a certain hashtag – your content has to stand out!